- Универсальные принципы дизайна: 125 способов улучшить юзабилити продукта, повлиять на его восприятие потребителем, выбрать верное дизайнерское решение и повысить эффективность Лидвелл Уильям
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- Универсальные принципы дизайна: 125 способов улучшить юзабилити продукта, повлиять на его восприятие потребителем, выбрать верное дизайнерское решение и повысить эффективность
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Универсальные принципы дизайна: 125 способов улучшить юзабилити продукта, повлиять на его восприятие потребителем, выбрать верное дизайнерское решение и повысить эффективность Лидвелл Уильям
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| Серия | Арт-тренд |
| Издательство | КоЛибри |
| Год | 2019 |
| Страниц | 272 |
| Переплёт | твердый |
| ISBN | 978-5-389-15068-3 |
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Универсальные принципы дизайна: 125 способов улучшить юзабилити продукта, повлиять на его восприятие потребителем, выбрать верное дизайнерское решение и повысить эффективность
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Boring and redundant, all this information is easily accessible online and most of it is so obvious and intuitive to begin with. It didn’t even need to be a whole book most of the principals build on top of one another, easily could be reduced down to like five pages maybe.
Boring and redundant, all this information is easily accessible online and most of it is so obvious and intuitive to begin with. It didn’t even need to be a whole book most of the principals build on top of one another, easily could be reduced down to like five pages maybe.
I learned *so* much from this book. It gave names to things I had «felt» before about design, taught me a bunch of new things, and reinforced the little I already knew about design.
Highly recommended. I learned *so* much from this book. It gave names to things I had «felt» before about design, taught me a bunch of new things, and reinforced the little I already knew about design.
Only the most useful book I have ever read. Lots of things you may have heard of, applied to modern examples from the world of design — not graphic design, not architecture, not web design or product design, but just plain old design.
The Rule of Thirds, the 80/20 Rule, the Golden Ratio, Okkham’s Razor and so many more great articles, and the «links» at the bottom of every page really inspired me to want to include related information everywhere I present text. Only the most useful book I have ever read. Lots of things you may have heard of, applied to modern examples from the world of design — not graphic design, not architecture, not web design or product design, but just plain old design.
The Rule of Thirds, the 80/20 Rule, the Golden Ratio, Okkham’s Razor and so many more great articles, and the «links» at the bottom of every page really inspired me to want to include related information everywhere I present text. . more
I go back to this book again and again whenever I feel stalled out.
It’s easy for design to get overwhelming- or maybe that’s just me, but, in any event, this book is a fantastic resource to page through when you have what I think of as the opposite of designer’s block. With so many innovations in programming, UX, design and information architecture coming out all of the time it’s easy to lose a sense of how to make things just «feel right.» This book is a great way to get back to the basics of I go back to this book again and again whenever I feel stalled out.
It’s easy for design to get overwhelming- or maybe that’s just me, but, in any event, this book is a fantastic resource to page through when you have what I think of as the opposite of designer’s block. With so many innovations in programming, UX, design and information architecture coming out all of the time it’s easy to lose a sense of how to make things just «feel right.» This book is a great way to get back to the basics of semiotics and rediscover what intuitive, and usable really mean.
I agree that alphabetical may not be the best way to organize this kind of information— if that’s a deal-breaker for you check out 100 Things Every Designer Needs to Know about People; but, given the illustrations and the physical structure of the book it’s easy enough to breeze through and find those things you didn’t even realize you were looking for. This makes a great short-hand companion to many of the principles described more extensively in The Design of Everyday Things, and, in my opinion, could even be a great coffee-table read. . more
A good book for people that want to learn more about design. If you are a beginner this one could be helpful.
Universal principles of design includes different concepts and backs up the information with statistic and examples.
There are things that could be described as “common knowledge” (like baby faced bias or the preference for symmetry in design), but for me it was still useful to read how can I apply this to a project.
It took me a while to finish this one because I was taking notes of almos A good book for people that want to learn more about design. If you are a beginner this one could be helpful.
Universal principles of design includes different concepts and backs up the information with statistic and examples.
There are things that could be described as “common knowledge” (like baby faced bias or the preference for symmetry in design), but for me it was still useful to read how can I apply this to a project.
It took me a while to finish this one because I was taking notes of almost everything. It was a useful book for me. . more
Finally finish this book after abandoning it for so long!
Filled with many principles of design, it is just what i am looking for in such a book. However, some of the explanation of these principles are hard to understand for me. I found myself doze off on the explanation at the end of the explanation, and had to re-read the explanation a few times. Maybe because i am not a native english speakers, eh?
I count the first read of the book as an action to familiarize myself with these principles. Wi Finally finish this book after abandoning it for so long!
Filled with many principles of design, it is just what i am looking for in such a book. However, some of the explanation of these principles are hard to understand for me. I found myself doze off on the explanation at the end of the explanation, and had to re-read the explanation a few times. Maybe because i am not a native english speakers, eh?
I count the first read of the book as an action to familiarize myself with these principles. Will surely need to revisit the book to remember the principles. . more
A less joyful review compared to 2 years ago. The book is a very good intro to the crossway between design, behaviour and psychology.
«cracking book! I can read 1000 more pages of this one. Absolute joy while reading it. Surely a reference book that I’ll get back to again and again.» A less joyful review compared to 2 years ago. The book is a very good intro to the crossway between design, behaviour and psychology.
«cracking book! I can read 1000 more pages of this one. Absolute joy while reading it. Surely a reference book that I’ll get back to again and again.» . more
This book is full of fascinating and useful information. I only found one example that was not well explained and one huge misinterpretation of evolutionary theory which detracted from the quality of the book. Otherwise, I highly recommend it.
I’ve been meaning to review this book for quite a while, because its about design, but I didn’t really start reviewing books until after I had read it. The nice thing about reviewing after the span of a couple of years it that I now remember only the book’s most salient aspects.
The book is a great resource for anyone (especially any visual learner) hoping to gain a sense of the field of design. Each pair of facing large pages presents a summary of an important design principle. The left-hand pa I’ve been meaning to review this book for quite a while, because its about design, but I didn’t really start reviewing books until after I had read it. The nice thing about reviewing after the span of a couple of years it that I now remember only the book’s most salient aspects.
The book is a great resource for anyone (especially any visual learner) hoping to gain a sense of the field of design. Each pair of facing large pages presents a summary of an important design principle. The left-hand page provides a text summary with references to the seminal and other significant academic works in the margins, while the right provides a concrete visual example of some application of the principle.
The book’s two pages on visuospatial resonance inspired me to make my own webpage that allows you interactively to explore visuospatial resonance and provides summaries of the five papers on that topic referenced by this book. . more
UPD is a short read and if you are doing creative work, it will inspire you.
UPD is a sort of design dictionary, devoting 2 pages to over 100 major design concepts covering a breadth of subjects including psychological traits like cognitive dissonance, design techniques like prototyping, and user interface principals like the signal-to-noise ratio.
Each definition includes a description of the principle, guidelines on how it is applied, and picture based examples of the principle in action. I foun UPD is a short read and if you are doing creative work, it will inspire you.
UPD is a sort of design dictionary, devoting 2 pages to over 100 major design concepts covering a breadth of subjects including psychological traits like cognitive dissonance, design techniques like prototyping, and user interface principals like the signal-to-noise ratio.
Each definition includes a description of the principle, guidelines on how it is applied, and picture based examples of the principle in action. I found the book provocative while working on a interface for teacher registration and I am sure the registration was improved for the book’s influence.
That said, the book didn’t so much teach me as remind me of a number of important ideas. So I wouldn’t have enjoyed reading UPD if I had not had a project to apply its thoughts to. . more
Universal Principles of Design reminds me of a book I had when I was younger that had different letters of the alphabet and big, glossy pictures of things starting with that letter.
As with the alphabet book, I’m not sure how comprehensive or useful «Universal Principles» would be as a reference to everything you might expect to ever see, (it’s not an encyclopedia or even a dictionary), but the pictures are cool, and the content’s interesting. Universal Principles of Design reminds me of a book I had when I was younger that had different letters of the alphabet and big, glossy pictures of things starting with that letter.
As with the alphabet book, I’m not sure how comprehensive or useful «Universal Principles» would be as a reference to everything you might expect to ever see, (it’s not an encyclopedia or even a dictionary), but the pictures are cool, and the content’s interesting. . more
40 principles that are essential to my j0b as product manager. However, no big discoveries or true guidelines. Simply confirming what I observed already.
Solid content but tedious to read
I struggled through this book. Not because the content was bad, I just found it pretty boring which is probably due to the format. A lot of the principles do not apply solely to design (e.g. 80/20 rule), but there are some interesting tidbits in there.
What to expect from a book with such a title.
I only read about 30 principles, including a few ones that might be helpful.
Disliked this book.
I really liked «Universal Principles of Design». The range of the 125 principles presented was quite interesting, coring guidelines for both outcome and process and touching on unexpected areas such as preferences for the structure of shelter and landscape. But why is it good?
1. Basic guidelines are a hard-won gift.
A good portion of design is field psychology. How can the artifacts we produce be understandable and appealing? The limits to what we can remember, how fast we can seek things out, ho I really liked «Universal Principles of Design». The range of the 125 principles presented was quite interesting, coring guidelines for both outcome and process and touching on unexpected areas such as preferences for the structure of shelter and landscape. But why is it good?
1. Basic guidelines are a hard-won gift.
A good portion of design is field psychology. How can the artifacts we produce be understandable and appealing? The limits to what we can remember, how fast we can seek things out, how we chunk and navigate information, what makes us feel secure, and what we’re attracted to, would seem like things we should already just know. These parameters and principles seem like they should be common sense. They are not.
There is no such thing as common sense.
There never has been such a thing as common sense.
What we experience at common sense just different experiences and teachings and what we’ve figured out from them. Just because a given capacity or preference is fundamental and universal doesn’t mean we actually know it.
These design parameters of what we are is hard won; won from notions of what we should be. What we actually are is so hard to see because we can be educated and primed in so many different ways, and there are so many simple but wrong versions of this we’ve had to overcome (for example, airplane cockpits being designed for the perfectly average person, which doesn’t exist, leading to crashes).
That’s why having what the best available knowledge about the apparently fundamental is so vital: to prevent the intutive nonsense that is «common sense».
This is not to say this is over; there will probably be some findings in this book that will fail to be replicated into some future generation.
2. The value of appeal is something we need.
One thing I loved was how this book did not neglect how to improve appeal, including considering factors of human attractiveness.
There’s some thought we’re now in a period of transition, from the grand expansion of possibility othat comes from exploiting cheap energy sources without consequence to living within the bounds of what the productive biosphere can absorb and still support us, one way or another.
Some of what’s said about this ranges from dreary to preachy to rather unpleasant vitriol. There are great exceptions (the Drawdown book is a really stand-out example of a better statement). But what we really need is to embed the changes of this vision into concrete portrayals of how lifestyles in this world are fun and sexy!
The artisan and slow food movements have some plays in this game (though they’re not enough) and certainly the explosion of interest in houseplants is certainly a sign of this change. Who doesn’t want to have a tasty meal with talented and fulfilled peers in an pleasant naturalistic setting with bespoke objects? But what else could it be? That’s something worth figuring out.
The only thing more futile than assuming one’s own version of common sense is attempting to impose it without any recourse to how appealing it is. After all, one doesn’t have to do what’s necessary until it’s necessary, but will do what is appealing by choice.
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